Well, we knew LUX* North Male Atoll was special the moment it was unveiled. It eschewed the rustic design of traditional resorts and went for a slick urban aesthetic. And it burst onto the scene with several quirks that those familiar with LUX* properties aren’t strangers to: the call-anywhere London-esque phone booth, the tree of wishes. Oh, and a really chilled out specialty coffeeshop.
So, it’s no surprise that travel experts have taken note. In this year’s Hotlist, Conde Nast Traveller describes the resort as a ‘floating city with South Beach Cubes’.
Calling it ‘utterly, dumbfoundingly unexpected’ the travel tastemaker goes on to extol the aesthetic, saying the Maldives needs more of this ‘slick architecture’. They also lavished praise on its culinary offerings, especially the ceviche at the Japo-Peruvian fusion restaurant INTI and the Saltbush dukkah lamb burger, calling the latter ‘incredible.’
“We are honoured to receive such a prestigious and important award. I am incredibly grateful to our team for the hard and dedicated work in consistently ensuring an extraordinary guest experience as well as continually raising the bar of innovation and our concept of a lighter and brighter holiday,” says John Rogers, general manager at LUX* North Male’ Atoll in a press statement.
LUX* North Male Atoll is in excellent company on the list. The Mauritian resort chain has been particularly inspiring in the Maldives, delivering a fun, casual type of luxury that’s well-received by discerning travellers. LUX*’s lighter and brighter ethos comes into play whether you’re by the beach, in the city, or within nature.
The brand is also a champion of the environment and promotes 100 per cent carbon free holidays. It embarked on a journey towards a carbon clean future with the “Tread Lightly” project, which offsets the carbon emissions resulting from guests’ stays. Here’s hoping the brand continues to be bold and playful in the time to come.