Brand Finance PLC, the world’s leading independent brand evaluation firm, has recognised Sri Lanka’s Cinnamon Hotels & Resorts as the country’s most valuable hospitality brand in 2019.
Cinnamon, owned by the John Keels Group, operates three properties in the Maldives, Dhonveli, Ellaidhoo and Hakuraa Huraa. The three are well received by travellers and ranked four-star plus on TripAdvisor.
Cinnamon has over 2400 rooms in its inventory, spread across seven resorts, three city hotels and its three Maldives properties.
In a press release, Jit Gunaratne, president leisure of the John Keells Group stated: “Our efforts are led by our people whose vast and varied expertise brings a diversity that helps us achieve our goals and deliver results. Our efforts are focused on five pillars to ensure effectiveness and efficiency through commitments to our operations, customers, finance, community and employees. Despite recent events that will impact the industry as a whole, we intend to stay robust and focused in the current context to sustain our achievements.”
Richard Haigh, managing director of Brand Finance said: “Cinnamon Hotels & Resorts is a longstanding, leading hospitality brand in Sri Lanka. With a 23 per cent increase in brand value in 2019 against the previous year, it continues to maintain its position within the sector. With a strong portfolio offering a variety of experiences across the country, Cinnamon has continued to be seen as the face of Sri Lanka’s tourism to the world. The homegrown brand has successfully competed with international hospitality brands and retained its share of the market.”
The company will add another Maldives property to their portfolio this year.