Maldives Marketing and Public Relations Company is looking into the Maldives brand in the wake of COVID-19, industry website traveldailymedia.com reports.

Maldives – the Sunny Side of Life was launched in 2003, and the years have seen the island nation soar to an enviable position as a high-end luxury destination. 

But with the country diversifying its tourism portfolio, there’s a greater need to accommodate all facets of the industry, from the classic resorts to guesthouses, city hotels and liveaboards.

“It is timely to be sending out a strong and consistent brand message,” said Thoyyib Mohamed, managing director of MMPRC. “Professional brand guidelines will greatly enhance the effectiveness of our marketing communications to various target segments and help our tireless efforts in promoting the Maldives during these unprecedented times.”

The Maldives’ naturally isolated and geographically dispersed islands are ideal for post-COVID tourism, and makes it among the safest destinations.