LUX* South Ari Atoll Resort and Villas has appointed a new GM, Patrice Aira, a seasoned hotelier who’s worked with big brands in North America, the Middle East and the Indian Ocean. Patrice, a Toulouse native, has an impressive F&B background and ramped up culinary offerings at Lily Beach Resort and Spa when he headed the homegrown brand (we interviewed him in 2019 – you can read the piece here).

He was also associated with luxury hospitality giant, the Four Seasons, for almost twenty years.

“It is a privilege to be a part of the incredible team at LUX* South Ari Atoll Resort & Villas, a resort that has become synonymous with leading luxury hospitality and sustainability across the region. I look forward to welcoming guests to this unique destination and to help them celebrate life,” said Patrice.

Dominik Ruhl, chief operating officer of The Lux Collective added: “On behalf of The Lux Collective, we are excited to welcome Patrice to the group and for him to join the amazing team on the island. His many years of experience in the luxury hospitality and his passion for what he does will most certainly contribute to the continued success of the resort. I have no doubt that under his leadership, LUX* South Ari Atoll will continue to reach new heights and that the guest experience will continue to be second to none.”

LUX* properties add a fun twist to the luxury experience with their ‘Lighter and Brighter’ ethos. Their two properties in the Maldives, including the more recently launched LUX* North Male Atoll Resort and Villas, are frequent award winners and are highly recommended on several hospitality platforms.