The Maldives Marketing and Public Relations Corporation (MMPRC) is conducting a roadshow series in Eastern Europe. Along with 21 industry partners, the roadshow series is held from 13 to 17 November in Warsaw, Prague and Budapest.
According to the MMPRC, the Maldives Roadshow series is geared towards strengthening trade relationships, sharing the latest destination information, and establishing a prominent presence in this key region.
“This is the first time that we have conducted such a roadshow series in this region, as Eastern Europe became significant as a market following the pandemic. This event will enable us to create a stronger presence in the market by connecting directly with the travel trade,” the MMPRC said.
“Throughout this event, MMPRC aims to create meaningful interactions and partnerships while showcasing the unique offerings of the Maldives for Eastern European tourists, through valuable travel trade meetings. We disburse a wide array of promotional materials showcasing individual products and experiences such as liveaboards, diving, luxury resorts, guesthouses, and family holidays. Furthermore, the roadshow immerses attendees in the Maldivian culture with a Local Snacks and Culture Display to provide a genuine taste of the exquisite destination and leave a lasting impression on the guests.”
Attendees can participate in a Holiday Raffle Giveaway, with the exciting opportunity to win free holiday packages. These include vacations sponsored by Holiday Inn Kandooma Resort Maldives, Lily Beach Resort & Spa, Seaside Finolhu Baa Atoll Maldives and Le Méridien Maldives Resort & Spa.
“MMPRC conducts various B2B activities in this region to strengthen the trade relations, focusing on individual products and experiences, ranging from liveaboards and diving to luxury resorts and family holidays,” the MMPRC said.
This includes a successful completion of two editions of Access Luxury Travel Show (ALTS) in Prague and Warsaw and three airports in Budapest, engaging with key markets and strengthening ties with the travel trade. According to the MMPRC, this reflects the Maldives’ commitment to expanding destination presence and maintaining its status as a top-of-mind destination in the Eastern European market. The MMPRC also conducted webinar series for Czech Republic, Slovakia, Hungary and Poland from the 18 to 19 September with over 50 agents in attendance.
“The Maldives has witnessed significant growth in tourist arrivals from this region, even surpassing pre-pandemic figures. As of September 2023, arrivals for the year from the Eastern Europe region stand at 70,392. This surge in post-pandemic tourism suggests the Maldives is poised for a robust rebound and signals the potential to surpass the impressive arrival figures from the previous year,” the MMPRC said.