JA Resorts & Hotels announces the appointment of Khumar Askerova as the new Director of Sales and Marketing for this region. She will be overseeing sales for the company’s Indian Ocean flagship property JA Manafaru in the Maldives and two properties in the Seychelles, JA Enchanted Island Resort and JA Enchanted Waterfront.
With over 25 years of experience in sales and marketing, Khumar is a reputed specialist with a diverse background in the hospitality sector. As the Regional Director of Sales & Marketing at COMO Hotels before the current appointment, she managed a portfolio of key partners, and her expertise extends to new hotel openings, where she has played pivotal roles in the launch and success of four upper-scale Marriott hotels.
Khumar was also the Group Director of Sales & Marketing at Lily Beach Hotels in the Maldives, where she led a cluster team, overseeing sales, reservations, marketing, and revenue for two islands in the Maldives.
Robert El Khoury, Vice President of Sales and Marketing at JA Resorts & Hotels comments, “We are confident that Khumar’s wealth of experience, strategic vision, and leadership qualities will contribute to the ongoing success and growth of our unique properties in the Indian Ocean. We warmly welcome her to our team and look forward to further developing our international presence with Khumar’s global expertise.”
Khumar holds a Bachelor’s Degree in Business Administration and Management from Baku State University. She has also obtained certificates in Executive Revenue Management & Strategic Pricing from the Institute of Hotel Management and eCornell Hotel Revenue Management Certificate.