Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) celebrated the first direct flight from Hong Kong to the Maldives, since 2020. A ceremony was held at Velana International Airport to mark the occasion.
Tourists onboard the craft were greeted with a cultural performance and gift packs. The celebration marks the return of tourists via Hong Kong Airlines to the Maldives since the global pandemic.
Dignitaries attended the event, including Chinese Ambassador to the Maldives, H.E Ms. Wang Lixin, representatives from the Ministry of Tourism, Maldives Airports Company Limited (MACL), Maldives Immigration, Maldives Customs Service, along with government-related enterprises & tourism associations in the Maldives.
MMPRC has numerous activities lined up for the Chinese market this year. They include an e-learning campaign, digital promotions on leading Chinese apps, outdoor marketing initiatives, joint promotional campaigns, familiarization trips, social media campaigns, and active participation in fairs and exhibitions.
Direct flights being resumed and targeted marketing activities within the Chinese market entail the generation of positive outcomes. MMPRC hopes to solidify Maldives as the most preferred destination for Chinese travelers.