Villa Resorts launches global campaign with Virgin Atlantic

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Villa Resorts has launched a campaign with Virgin Atlantic to be exhibited in major airports globally. The TV campaign began this February across all of Virgin Atlantic’s premium Clubhouse lounges situated in key airport locations worldwide. They include London Heathrow, New York JFK, Washington DC, Boston, San Francisco, and Johannesburg. These Clubhouse lounges cater to approximately 420,000 Upper Class and First-Class passengers each month.

The campaign will also garner exposure among First Class passengers of Delta One & Delta Upper Class, KLM, Air France, Singapore Airlines, and Air New Zealand. The airlines enjoy shared access to Virgin Atlantic’s lounges. Virgin Atlantic operates a thrice-weekly winter service to the Maldives, with plans to ramp up the frequency to daily for the winter season of 2024 to 2025.

Villa Resorts’ award-winning collection of resorts in the Maldives include Villa Park, Villa Nautica and Royal Island. Villa Haven, its flagship luxury high-end resort is scheduled to open later this year.