MATI holds the inaugural edition of MATI Insight

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The Maldives Association of Tourism Industry (MATI) hosts the inaugural edition of MATI Insight with high-ranking officials from both the Ministry of Tourism and Maldives Marketing and Public Relations Corporation (MMPRC).

MATI Insight is a series of knowledge-sharing events aimed at disseminating expertise, best practices, and insights pertinent to various aspects of the Tourism Industry. The thematic scope of the series is set to encompass revenue, sales and marketing, branding, environmental conservation and protection, human capital development, technology and innovation, among others.

The event commenced with a networking session, followed by a series of presentations delivered by Group, STR, Lighthouse (formerly OTA Insight) and Lottiefiles, followed by a Q&A session and discussions among attendees.

Mr. Karan Mahesh, the Senior Sales Manager for Central & South Asia of STR delivered a presentation titled “Maldives; Living the Dream(?)” that provided an overview of the performance outlook for the hospitality sector of the Maldives, viewed in a global context. This was followed by a presentation titled “Maximizing Profits in 2024: Spotlight on Maldives’ Tourism Trends” by Mr. Sachin Koshe, Senior Business Development Manager, Indian Subcontinent at

Lighthouse, shedding light on emerging travel and booking trends as well as strategies for optimizing profitability within the Maldivian tourism sector.

Ms. Freda Shi, the Area Manager for Maldives & Singapore at Group then gave a presentation titled “Enabling hotels to embrace the future of travel – How to get more than fair share in China” that offered an overview of emerging travel trends, traveler behavior, booking patterns and strategies to enhance and capture demand from China. Last but not least, Mr. Mahfooz Ali, the Lottie Studio Lead, and Ms. Mariyam Lubaba Mohamed, the Content Marketer at Lottiefiles, delved into the value of incorporating motion designs in marketing collaterals to enhance brand visibility and engagement in their presentation titled “Why Motion for Businesses?”

The event concluded with a closing statement, by Mr. Ahmed Nazeer, the Secretary General of MATI, followed by a networking lunch.