Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives), alongside 17 participants representing 9 companies, is participating in the Riyadh Travel Fair (RTF) 2024, being held from 27th to 29th May 2024 in Riyadh, Kingdom of Saudi Arabia. MMPRC is strengthening the Maldivian presence in the KSA market to achieve growth in arrivals, promote segments of tourism, and target affluent travelers in the Middle Eastern, luxury segment. Saudi Arabia is currently ranked as the 21st in market arrivals to the Maldives.
Riyadh Travel Fair 2024 is considered as a significant annual event where the leading travel and tourism companies in Saudi Arabia with GCC and other international companies gather with exhibitors representing tourist promotion authorities and tourist companies at the Arab and international levels. RTF is a market for the introduction of tourist products, services, and investments provided by the most significant tourist companies in the world. Corporate travel decision makers, investors, tour operators, travel agents representing VIP clients, and other industry professionals take part in this event every year.
The Maldivian stand is curated to showcase the diverse segments of the local tourism industry, including luxury travel, family holidays, adventure holidays, and cultural experiences. The stand features a range of unique experiences, including a social media contest and a special giveaway. Cultural experiences such as a Dhivehi calligraphy corner, and local delicacy tastings are being offered to visitors.