Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is showcasing Maldivian holiday experiences to the French market at the International & French Travel Market (IFTM) Top Resa 2024, which is taking place from 17th to 19th September in Paris, France. Aiming to capture the attention of key travel buyers, the event covers all trade segments such as business, leisure and MICE. A total of 35 representatives from 21 companies from the Maldivian tourism sector are participating in this year’s event, alongside MMPRC.
The Maldivian stand at this year’s event, spanning 121 sqm, is designed to reflect the destination’s blend of luxury, sustainability, and natural beauty. The stand highlights the luxury resorts, rich marine life, and natural allure of Maldives, along with its honeymoon and underwater experiences. It also features a display of local food and promotional videos showcasing the country’s landscapes, sustainable practices, and world-class hospitality.
The activities being conducted at IFTM Top Resa 2024 to engage with travel trade partners and potential agents include; scheduled meetings with travel trade partners, marketing agencies, and media outlets. A raffle offering free holidays in the Maldives is also set to take place at the stand, adding to the interactive experience for visitors. A Press Pack in French is also being distributed to provide updated information to trade representatives and to reinforce the Maldives’ strategic positioning in the market.
With 35,202 tourist arrivals from France recorded as of August 2024, the French market holds a significant position, ranking 8th in terms of arrivals to the Maldives. MMPRC is focused on increasing arrivals in the luxury, family holiday, and sustainability segments through its ongoing promotional campaigns and marketing activities for the French Market. The campaign “Discover Maldives” Webinar series that started with the French market is a highlight of MMPRC’s activities targeting French travelers.