Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) announces that Maldives has once again been crowned the World’s Leading Destination at the prestigious World Travel Awards (WTA) 2024, held on 24th November 2024, in Madeira, Portugal. This marks an unprecedented fifth consecutive year of the coveted title, with Maldives earning the award amidst a competitive landscape featuring 19 acclaimed global destinations, including Dubai, Greece, Indonesia, Spain, and Vietnam.
“We are thrilled to have been awarded the World’s Leading Destination for the fifth consecutive year,” said the CEO and MD of MMPRC, Ibrahim Shiuree. “This incredible achievement is a testament to the Maldives’ unparalleled beauty, warm hospitality, and commitment to sustainable tourism. We are honored to be recognized as one of the leading and world’s most desirable destinations.” Maldives was also honored as the World’s Leading Green Destination, and individual properties and companies from the Maldivian tourism industry were recognized at the WTA 2024.
Established in 1993, World Travel Awards is the most prestigious honors program in the global travel and tourism industry, recognized globally as the ultimate hallmark of industry excellence. The selection of winners is carried out by a voting system consisting of qualified travel professionals working with the travel and tourism industry along with consumer buyers.