Mohammed Belhacen joins Atmosphere Core’s corporate team as the Cluster Director of Revenue for Atmosphere Hotels & Resorts and COLOURS OF OBLU brands. A French national with extensive global experience, Mohammed has built a career in revenue management, working across Canada, France, Morocco, Switzerland, and the UK. He has implemented revenue strategies for a range of properties, from luxury to midscale, excelling in both leisure and group-focused markets.
With a reputation for cultivating a revenue-focused mindset within teams, Mohammed has held senior leadership roles with prestigious international brands. Most recently, he served as Senior Multi-Hotel Director of Revenue for Four Seasons Hotels & Resorts, overseeing its Moroccan portfolio. In his new role, Mohammed Belhacen will draw upon his deep expertise in revenue optimisation, market analytics, and strategic forecasting to enhance profitability and drive long-term growth across the seven resorts under his remit.
“Revenue management is all about finding the perfect balance”, says Mohammed Belhacen. “From optimising pricing structures to filling the gaps in occupancy, every element must align seamlessly. I am eager to harness my global expertise, working collaboratively with the teams, to create innovative strategies that drive success for these stunning resorts”.
Ashwin Handa, the Senior Vice President of Operations at Atmosphere Core said, “At Atmosphere Core, we strive to create a culture built around the ethos of Joy of Giving. Thus, empowering our teams to deliver meaningful experiences that resonate with our guests. Mohammed’s expertise in revenue management, will play a pivotal role in elevating our guest journeys and driving sustainable growth across our resorts.“