The Maldives tourism marketing company has kicked off campaigns to attract tourists from Italy and Poland, promoting the country as a safe destination to visit during the COVID-19 pandemic.

A month-long campaign was launched in partnership with top Italian tour operator Sporting Vacanze to advertise the Maldives on popular websites as well as the social media accounts of corrieredellosport.it, tuttosport.it and Italo magazine.

“The campaign will help to market the Maldives as a safe haven, promote the strict measures taken at our resorts, hotels, guesthouses and liveaboards, and inform travel trade and travellers of different experiences available in the Maldives,” according to the Maldives Marketing and Public Relations Corporation (MMPRC).

In Poland, the MMPRC partnered with tour operator ITAKA to conduct month-long “digital marketing and outdoor ambient activities” to offer travel information and highlight safety measures in place at resorts, hotels, guesthouses and safari vessels.  

“The campaign will see google ads published on major Polish websites and portals, social media platforms, and push messages and emails sent through Polish travel trade to potential tourists,” the MMPRC said. “Slides with destination advertisements on App TV in 150 shops around Poland will be displayed during the campaign. Furthermore, outdoor advertising will be placed in two areas of Poland during this campaign.”

More than 23,200 tourists visited from Poland last year, up 11 percent from 2019.

Italy was the third top source market with 136,343 arrivals in 2019 and the Maldivian tourism authorities are hoping for a full recovery to pre-pandemic levels this year. The Maldives was among tourist destinations included in a travel corridor established by the Italian government last September, which allows Italian holidaymakers to travel without having to quarantine on their return.

As the Maldives celebrates the golden jubilee of tourism in 2022, the MMPRC has more than 60 in-person events planned for the year, including 11 fairs, roadshows and events in just the first quarter.