A 10-episode series of videos featuring authentic experiences from the Maldives was launched in key tourist markets on Tuesday (18 January).
‘Experiences Live from Maldives’ will be streamed on Facebook and Youtube as well as Weibo and WeChat in China, according to the government-run Maldives Marketing and Public Relation’s Corporation (MMPRC). The videos will also be posted on the MMPRC’s localised social media handles for Japan and South Korea.
Key target markets include Australia, China, France, Germany, India, Italy, Japan, Middle East, Russia, South Korea, Southeast Asia, Scandinavia, UK, and USA.
The 45 to 60-minute episodes “will ‘transport’ unique experiences of the Maldives, its colours, flavours and scenic beauty, directly to the viewers’ screens across the globe,” the MMPRC said.
“Through this series, we also aim to inform tourists that Maldives is a safe haven by highlighting the unique geography of our islands which allows natural social distancing, making it one of the safest places on earth for holidaymakers. The series will educate tourists on the latest information about the destination and the adventures available at our resorts, hotels, guesthouses and liveaboards.”