Slavic-language Maldives magazine targets the Balkans

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The first edition of a Slavic-language magazine about the Maldives was launched last week as a guide for potential tourists from the Balkans region.

The ‘Moji Maldivi Revija 2022’ features travel information and articles about Maldives culture as well as the diversification of tourism from luxury resorts on private islands to mid-market guesthouses and hotels on local islands. Published by the Moji Maldivi agency based in Slovenia, the magazine was distributed to market outlets in southeastern Europe with a digital version available online.

“Maldives is a dream destination for almost everyone around the globe, and it is important to provide everyone with the most authentic and updated information regarding the country. Publishing a magazine about Maldives to Balkan region in their own language will surely give the potential travellers a knowledge book they can rely on when planning travel to Maldives,” explained Aishath Nuzuha, Managing Director of Moji Maldivi.

“It is our vision that Maldives is targeted across all segments worldwide even to the smaller and niche markets.”

Moji Maldivi provides information about the latest travel news, packages, unique attractions and exclusive offers in Slavic via its website and social media pages. The agency’s products and services include consultancy, public relations, marketing, specialised content creation, and participation in travel fairs and expos in the region.

In November last year, the government’s tourism promotion company launched a six-month marketing campaign to “maximize the Maldives’ brand presence” in the Balkans.

“The focus markets of the campaigns, Hungary, Slovakia, Croatia, Serbia and Romania, have the potential to contribute greatly to the overall tourist arrivals into the Maldives,” according to the Maldives Marketing and Public Relations Corporation. “These markets have shown substantial growth over the years, have great connectivity and accessibility along with the spending power to travel to the Maldives.”

Moji Maldivi MD Nuzuha launching the magazine with Slovenia’s former environment minister Janez Podobnik