The Maldives Marketing and Public Relations Corporation and industry partners showcased the underwater beauty of the Maldives at Thailand Dive Expo 2022.
Thailand’s largest event of its kind took place at the Bangkok International Trade & Exhibition Center from 5 to 8 May, bringing together leading holiday destinations, dive and water sport equipment manufacturers and marine conservation and diving organisations. With major diving industry players from all over the world alongside Thai tourism agencies, boat manufacturers and local diving resorts, dive operators and dive schools, the fair offered a valuable opportunity to network and collaborate with potential clients and customers.
“MMPRC and industry partners are attending this event to market the breathtaking beauty of our dive sites, and to promote varying underwater and watersports adventures available in the destination for enthusiast tourists seeking thrill, fun and unique experiences in the Maldives,” the tourism promotion company explained.
The MMPRC hopes to boost arrivals from the relatively untapped Southeast Asian market, seeking to establish the Maldives as a safe destination and marketing the tourism products of the Maldives: resorts, hotels, guesthouses and liveaboards.
“These events assist the destination in achieving pre-pandemic arrival numbers and increase overall arrival numbers from the region. Participation in the event is aligned with our marketing strategy for the SEA market, which is focused on ambient outdoor campaigns and other activities to strengthen Maldives brand in all major cities of the SEA countries, raise arrival numbers, re-orient the perception of Maldives solely as a honeymoon, luxury destination. The strategy also aims to target segments such as families and Muslim travellers from this market.”