Visitors to the City Center Deira Mall in Dubai are being offered the opportunity to experience the beauty of the Maldives through virtual reality.
A VR booth was set up at the mall in collaboration with the UAE travel website Musafir.com for a marketing campaign from 10 to 16 May. As part of the campaign, stories related to the Maldives will be shared daily on Musafir’s Facebook and Instagram accounts in addition to targeted social media posts and a contest post on both platforms. Emails with information and advertisements will also be circulated to the company’s database of more than 300,000 members.
“This campaign with Musafir.com is held as part of our marketing strategy for the Middle East, which targets to maintain Maldives’ brand visibility and establish Maldives as a top of the mind destination for countries in this market,” according to the Maldives Marketing and Public Relations Corporation. “The strategy is also based on promoting the uniqueness of the Maldives as the world’s leading destination and market our products including resorts, guesthouses, hotels and liveaboards as well as our unique experiences.”
The leading cross-sector online travel agency in UAE working with businesses, travellers and corporate clients, the Musafir network of nine branches in the country has served over a million travellers since its inception in 2007.
The City Center Deira Mall is one of the flagship malls in Dubai and ranks as one of the most successful in the world with over 22 million annual visitors.