American media team concludes Maldives familiarisation trip

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A team of top media officials from the United States concluded a familiarisation trip themed ‘High-End Adventures in the Maldives’ last week.

The team was hosted at Joali Maldives, Anantara Kihavah and LUX* South Ari Atoll from 13 to 20 July.

“With various world-class publications targeting a highly affluent audience in the USA market, this familiarisation trip generated huge coverage showcasing high-end accommodation and experiences, ranging from gastronomy and wellness to watersports and other unique experiences available in the Maldives,” according to the Maldives Marketing and Public Relations Corporation.

“Additionally, this trip highlighted the unique geographical advantage of having our islands scattered across the Indian Ocean and our unique one island-one resort concept, making Maldives one of the safest holiday destinations in the world.”

The MMPRC hopes the trip will help boost arrivals and bookings from the growing market.

The U.S was one of the top source markets for tourists last year. The Maldives has welcomed 40,426 American holidaymakers this year as of 5 July. The MMPRC’s marketing activities for the U.S. includes a campaign with Worth Magazine, ATTA’s AdventureELEVATE 2022, a travel trade training webinar, and a campaign with Goway as well as joint campaigns with ASTA and ID Travel Group.

A Maldives destination visibility campaign is also underway with Singapore Airlines.