Kandima Maldives partnered with Indian online travel company MakeMyTrip to set up a roadshow stand at the DLF Mall in Nodia over the weekend.
From 27 to 31 July, visitors to the ‘Experience Kandima’ roadshow interacted with MakeMyTrip representatives to learn more about the resort and its holiday packages, including exclusive offers designed for the roadshow, and win discounts of up to 30% by playing a ‘spin the wheel’ game.
“Kandima Maldives is delighted to associate with MakeMyTrip on this extraordinary marketing campaign. With this first of its kind roadshow activation and consumer engagement activity in the NCR region, both brands together will offer travel enthusiasts direct access to information to help them plan the ultimate holiday in the Maldives,” said Neeraj Seth, Cluster Director of Marketing Communication & Public Relations, Kandima Maldives & Nova Maldives.
“We have created special packages and an interactive game that allow visitors at the roadshow stand a chance to win great holiday discounts from Kandima Maldives. With MakeMyTrip’s strong presence in India as the largest online travel company, we believe that this collaboration will further create an excellent brand recognition for Kandima Maldives as the go-to (desti)nation for Indian travellers wanting a memorable holiday like no other in the Maldives.”
The resort collaborated with MakeMyTrip to create the roadshow for DLF Malls’ End of Season Sale 2022. Kandima Maldives was an exclusive hospitality partner for the ‘shop & win’ incentive at participating malls.
India is the top source market for tourists to the Maldives this year with 132,151 holidaymakers as of 20 July. India was also the largest market in 2021 with 278,740 holidaymakers and a 22.6% market share.
Part of the hospitality group Pulse Hotels and Resorts, Kandima Maldives is a 264-room beach resort with a football pitch, tennis and volleyball courts, water sports and dive centre, an art studio and one of the longest outdoor pools in the Maldives.