A Maldives promotional video was aired on Turkish Airline flights in a three-month brand awareness campaign with the national carrier of Türkiye.
The 30-second video showcasing the country’s natural beauty and unique experiences on offer from resorts, guesthouses, liveaboards, and hotels played before the beginning of each movie available on the inhouse flight entertainment systems on all Turkish Airlines flights.
“With exclusive rights to the video slot, the video was aired across 44,800 Turkish Airlines’ flights reaching an estimated 11.2 million views,” according to the Maldives Marketing and Public Relations Corporation. “Besides being the Turkish National flag carrier, Turkish Airlines provides significant coverage and visibility for the Maldives brand through its vast international routes, as it is favoured by a lot of passengers from the West, Eastern & Central European countries as well as Middle Eastern countries.”
The MMPRC initiated the campaign in collaboration with the Turkish flag carrier in February 2022. Similar joint promotional campaigns were previously conducted with Qatar Airways, Etihad, Emirates, Singapore Airlines and AirAsia over the past two years.
In 2021, the MMPRC also invited prominent journalists from Türkiye on a familiarisation trip to the Maldives. Other activities in the pipeline for the Turkish market and the surrounding region include a joint marketing campaign with a major Turkish tour operator later this year.