Maldives roadshows target American and Canadian markets

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The Maldives Marketing and Public Relations Corporation (MMPRC) has held a series of roadshows in the United States and Canada to maintain destination momentum in the North American market.

The ‘Maldives Roadshow in USA and Canada’ took place in Los Angeles, New York and Toronto on the 12th, 13th and 15th September, respectively.

Together with 11 industry partners, which included high-end resorts, tour operators, and industry professionals, the MMPRC sought to strengthen relations with U.S. and Canadian travel and trade officials in a bid to boost arrivals from the growing market.

industry professionals, took part in the roadshows.

“MMPRC, along with industry partners, are fully utilising this event to market and advertise the Maldives tourism products, namely resorts, hotels, guesthouses, and liveaboards, along with the country’s unique geography and the extraordinary experiences awaiting tourists in the Sunny Side of Life,” the MMPRC said.

The U.S. is presently the sixth largest source market with 52,168 tourist arrivals as of 7 September.

In addition to travel trade webinars and familiarisation trips with media and influencers, the MMPRC has held several activities targeting the U.S. market this year, including participation in the ATTA’s AdventureELEVATE 2022 and campaigns with leading tourism companies such as Worth Magazine, Goway, and SQ. Other activities in the pipeline include print magazine ads, TV campaigns, more familiarisation trips, and taking part in the USTOA Annual Conference.