The Maldives Marketing and Public Relations Corporation (MMPRC) kicked off a strategic outdoor advertising campaign in key locations of Switzerland.
Conducted from 12 September to October 2022, the campaign aims to boost the Maldives’ brand visibility and destination awareness in the lucrative Swiss market. Advertisements showcasing the beauty of the Maldives will be displayed on billboards and digital screens in two major locations in Zurich for four weeks.
“The advertisements are estimated to reach millions of views each month. In addition to the natural splendour of the Maldives islands, the advertisements will also inform potential visitors of the exciting experiences available to Swiss tourists visiting the Maldives,” according to the MMPRC.
The Swiss market is among the top performing source markets for tourist arrivals to the Maldives this year with 22,751 arrivals as of 14th September 2022.