The Maldives Marketing and Public Relations Corporation (MMPRC) promoted the Maldives to the French market through two marketing activities this month: a roadshow and participation in the French Travel Market (IFTM) Top Resa 2022.
Along with 13 industry partners, the ‘Connect with Maldives, Your Safe Haven Maldives Roadshow’ was held in Paris at Le 28 George V. Through the roadshow, the MMPRC sought to “re-establish and consolidate France as one of the key source markets” for the Maldives and to “strengthen trade relationships between potential travel agents and our industry partners.”
The MMPRC and 27 industry partners meanwhile took part in IFTM Top Resa 2022, which was held from 20th to 22nd September 2022 at Porte de Versailles. A multi-purpose trade show that covers business, leisure, group and MICE tourism, the B2B event brought together investors, travellers, influencers, and market professionals.
offered business opportunities, improved returns on investment, and access to qualified and relevant travel buyers,
Both of these events come under MMPRC’s marketing strategies for the French market.
“Through such activities, we aim to make the Maldives the most preferred destination for French travellers while maintaining and strengthening destination presence in order to increase arrivals to pre-pandemic figures,” the MMPRC said.
“It will also help to promote our products (resorts, hotels, guesthouses and liveaboards) and segments including honeymoon, romantic, family, adventure, dive and underwater. MMPRC will also market the scattered geography of our islands, and the privacy, luxury and unique experiences that we offer visitors. Such events also provide industry partners with a platform to promote their properties, products, and services.”
France is the 7th top source market to the Maldives this year with 35,486 tourist as of 21st September, which represents a 3.1% market share.
The MMPRC’s activities targeting the French market has included marketing campaigns, social media campaigns, digital media advertising campaigns, and participation in fairs and exhibitions.