The Maldives Marketing and Public Relations Corporation (MMPRC) is taking part in the TTG Travel Experience 2022 to promote the destination in the Italian market.
Some 22 industry partners are taking part at the travel expo held in Rimini from 12 to 14 October.
“Our participation in this leading fair will help maintain destination presence in the Italian market and provide countless promotional and networking opportunities for the Maldives tourism industry stakeholders,” the MMPRC said.
TTG Travel Experience, organised by the Italian Exhibition Group (IEG), is one of the leading B2B fairs for the sale of tourism products. The event offers the biggest platform in Italy for tourism exhibitors to connect, negotiate, and network with all the main Italian travel agencies, tour operators, and other tourism professionals.
“Through this event, we aim to market the destination’s safety and promote the unique geography of our scattered islands, which provides visitors with ultimate safety and privacy. Furthermore, this event will help us market our tourism products, namely resorts, guesthouses, liveaboards, hotels and the unique services and experiences available in our destination for tourists,” the MMPRC said.
“Our marketing activities in Italy capitalise on the generational affinity that Italians have for the Maldives, reminiscing on the memories of parents and grandparents who have spent their holiday in the Maldives. There has been significant growth with ease of travel restrictions in Italy following the pandemic.”
Italy is the fifth top source market to the Maldives. As of 10th October 2022, the Maldives has welcomed 70,943 tourists from Italy. Tourist arrivals have exceeded 1.2 million so far this year.
Other high-profile activities conducted for the Italian market this year included campaigns with Lonely Planet, Alpitour, Sporting Vacanze, Bluvacanze, and Mediamond as well as participation in BIT Milan 2022. Ongoing activities include a campaign with Turismo & Attualità and Green Me, in addition to new social media campaigns planned for the rest of the year.