The Maldives Marketing and Public Relations Corporation (MMPRC) is taking part in ITB Asia 2022 to market the Maldives in the South East Asian market.
Some 18 industry partners are taking part at the fair held at the Sands Expo & Convention Centre in Singapore from 19 to 21 October.
“During the fair, MMPRC will maintain destination presence, provide the latest information to the South East Asia market, and provide a platform for the industry partners to promote their properties in one of Asia’s leading fairs”, the MMPRC said.
“Through this event, MMPRC will market the Maldives as a preferred holiday destination along with our products (resorts, hotels, guesthouses, liveaboards), and unique experiences available here. We will also promote the Maldives as a safe destination for travellers.”
Thoyyib Mohamed, the Chief Executive Officer and Managing Director of MMPRC, is scheduled to take part in a discussion titled “Destination Rediscoveries’ ‘ alongside the Japan National Tourism Organisation. During the panel, Mr Thoyyib will speak about the emergence of digital campaigns and virtual events, hybrid events, and shifting traveller trends accompanied by a video presentation.
ITB Asia is one of the region’s leading travel B2B trade shows, designed to be the primary event for the Asia Pacific travel industry. The event features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East. This includes exhibitors from every sector of the industry, from destinations, airlines and airports, hotels and resorts, theme parks and attractions, and a diverse range from tourism companies.
From January to September this year, the Maldives welcomed 23,080 tourists from the region. MMPRC has been holding several activities targeting this market, including joint-marketing campaigns with major stakeholders, outdoor advertising campaigns, participation in fairs, hosting webinars, an E-Learning program and other events. This includes a Cabvertising Campaign with MyBump Media, participation in Malaysia International Dive Expo (MIDE) 2022, MATTA 2022, Thailand Dive Expo 2022, and ADEX Asia Singapore 2022, as well as hosting a familiarisation trip for the Indonesian Media.