The Maldives has won ‘Best Romantic Destination’ at the Travel + Leisure India’s Best Awards 2022 in the international category.
High Commissioner-Designate Ibrahim Shaheeb accepted the award on behalf of the Maldives at the 11th edition of the readers’ choice awards ceremony on 16 November at the ITC Maurya, New Delhi.
The winners of T+L India’s Best Awards are chosen through an online voting platform for 60 days, culminating in an evening gala that brings together the travel, hospitality, and lifestyle community under one roof.
The prestigious award was the result of various marketing activities and efforts carried out to promote the destination in the Indian market, according to the Maldives Marketing and Public Relations Corporation (MMPRC). India is the top source market for Maldives tourism. Some 199, 219 Indian travelers visited as of 16 November, representing a 14% market share. India was the top market in 2021 as well with over 278,740 tourists.
The readers’ choice India’s Best Awards (IBA) by Travel + Leisure India & South Asia celebrate the best in the travel, hospitality, and lifestyle industries, as chosen by the readers. One of the most sought-after awards within the luxury travel, tourism, and hospitality industry, the IBA honours the movers and shakers of the domestic and international travel markets through an online voting system.
A special category, T+L Champions, was added this year to celebrate those who are creating positive change in their respective fields that are directly or indirectly related to travel. This includes champions of sustainable fashion, gender empowerment, community service, wildlife conservation, and more. A Lifestyle section was also added to recognise the brands that have made travel easier and better.
The Maldives recently secured the title of the World Travel Awards ‘World’s Leading Destination’ for the third consecutive year. This year, MMPRC also was named ‘Leading Tourist Board’ for the first time.