Maldives showcased at world’s biggest luxury travel trade fair

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The Maldives Marketing and Public Relations Corporation (MMPRC), along with 14 industry partners, are connecting with top travel trade buyers at the International Luxury Travel Market (ILTM) Cannes 2022, promoting the destination and showcasing unique experiences on offer in the country.

The event is taking place at the Palais des Festivals et des Congrès, Cannes from 5 to 8 December. 

One of the world’s top luxury travel trade fairs, ILTM Cannes provides a platform for travel trade partners from France and other markets to connect with the most exclusive and sought-after travel designers and the world’s finest hospitality brands and destinations. The four-day event includes educational sessions, networking, and entertainment and provides invaluable exposure. 

“Maldives is renowned for being an ultra-luxurious destination offering deluxe products, services and experiences. MMPRC’s marketing strategies are focused on promoting high-end experiences and other segments through our activities on global platforms. Participation in ILTM Cannes 2022 is aligned with this effort, in order to provide the latest information about the indulgent experiences available in the Sunny Side of Life to audiences from France and other major markets,” the MMPRC said. 

“The Maldives’ stand at ILTM reflects the aspects of high-end tourism. During this event, we conduct pre-scheduled B2B meetings with travel trade partners, provide destination information and promotional materials to visitors, and conduct trade surveys to get more information about the market. Our focus is on; connecting and networking with trade buyers from France; strengthening existing relations; providing them with latest updates of the destination and our unique geographical aspects; and experiences offered to tourists seeking luxurious vacations. The event also provides the opportunity to strengthen Maldives’ brand to sustain our top-of-the-mind position in this market and increase arrivals from this segment. ILTM is also a great platform for industry partners to attain partnerships, discuss business deals, and market their individual properties and experiences.”

France is the 7th top source market to the Maldives with 40,048 tourist arrivals recorded from January to 9 November 2022. The MMPRC has held over 150 activities in 24 markets by the beginning of the fourth quarter this year ,including participation in fairs and exhibitions; marketing campaigns with the travel trade; media interviews and coverage; online events; and familiarisation trips. 

“The culmination of these activities come in the form of ever-growing arrival figures, now closing in on achieving 1.6 million visitors target for this year in December.”