Maldives targets Middle East in new marketing campaign 

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The Maldives Marketing and Public Relations Corporation (MMPRC) has kicked off a hybrid marketing campaign with Cozmo Travel to promote the Maldives in Qatar and the Middle East. 

“Throughout this campaign, we aim to promote the unique geographical features of the Maldives, the luxurious services, products and unique experiences awaiting tourists in the Maldives,” the MMPRC said.

“Our campaign with Cozmo Travel will be conducted from January to March 2023, with online and offline activities conducted in order to further promote the Sunny Side of Life in Qatar and the Middle East.”

Cozmo Travel is a travel management company catering to independent and corporate travellers, selling ready-made packages and customised journeys. Their services include ticketing, inbound and outbound hotel bookings, visa processing and organising activity programmes for destinations. The company has over 73 branches across the Middle East and India.

Under the campaign, posts related to the Maldives are being circulated to the Qatari and the wider Middle Eastern market through Cozmo Travel’s website, google display network and YouTube. Information on the destination is also being sent to Cozmo Travel’s database via SMS and emails, and advertisements of the Maldives will be posted on screens at retail outlets of the company in Qatar and other Middle Eastern countries. The campaign is estimated to accumulate over 1.1 million impressions.

According to the MMPRC, the campaign will strengthen the destination’s recognition, especially during the peak holiday seasons, amongst both B2B and B2C audiences in the selected markets. It is conducted as part of MMPRC’s marketing strategy for Qatar and the Middle East.

By the end 2023, the Maldives recorded 100,494 tourist arrivals from the Middle East and 6,060 arrivals in the same period from Qatar. The MMPRC has been holding several marketing activities targeting this market to maintain destination presence and increase popularity. Several marketing campaigns are planned for this this year as well.