The Maldives Marketing and Public Relations Corporation (MMPRC) participated in FESPO 2023, Switzerland’s premier travel and tourism event. Held in Zürich from 2 to 5 February, over 600 exhibitors showcased their products and services to clients from the Swiss travel trade industry.
The MMPRC showcased the best of Maldives’ tourism at FESPO 2023, including its natural wonders, luxury offerings and bespoke experiences to a target audience of B2C and B2B visitors from all over the world.
“With 60,000 trade visitors expected, this four-day event provides an exceptional opportunity for MMPRC to maintain destination presence; connect with buyers and potential consumers; and promote the Maldives brand to the Swiss market. MMPRC is joined at the event by 12 industry partners,” the MMPRC said.
The MMPRC aimed to increase destination awareness and provide the latest information on the Maldives tourism offerings to both Swiss industry professionals and potential travellers from the lucrative market. In addition, the event provided industry partners with the opportunity to showcase their products and services to clients from the Swiss travel trade sector. Furthermore, such events work as a way for the world to discover the unmatched beauty, culture, and hospitality of the ‘Sunny Side of Life.’
Switzerland was one of the top 10 markets in terms of tourist arrivals to the Maldives in 2022, with 34,737 holidaymakers last year. The MMPRC is continuing efforts to promote the Maldives in this market after several activities were held for this purpose last year. This year, in addition to attending physical fairs, MMPRC will also be conducting media familiarisation trips, advertising campaigns, joint campaigns with travel operators, and a destination e-learning programme.