The Maldives Marketing and Public Relations Corporation (MMPRC) participated at the Moscow Dive Show for the third year, showcasing the country’s seascapes and underwater experiences. The fair was held from 9 to12 February at the Gostinyi Dvor Exhibition Centre in Moscow.
The Moscow Dive Show is the leading exhibition in Russia and Eastern Europe for watersports, dive and other marine activities. The fair features the latest offerings and collaborations in the diving, spearfishing, free diving and underwater photography industries. The event provides business opportunities for B2B and B2C market professionals, with access to qualified and relevant travel buyers, influencers, and market professionals.
“MMPRC is joined at this event by 6 co-exhibitors at the fair. Our industry partners showcased the unique variety of water sport activities and adventures awaiting tourists in the Maldives. While at the Moscow Dive Show, co-exhibitors also have the opportunity to connect with businesses who produce relevant equipment, experience their products, create activity outlines, and take part in training related to water sports activities,” the MMPRC said.
“By participating in the exhibition, MMPRC aims to solidify the Maldives’ reputation as a premier destination for diving and water sports and increase its visibility in the Russian and CIS market. Participation in this fair comes under MMPRCs’ destination marketing efforts for the market.”
Russia was the second largest source market for the Maldives in 2022 with 201,954 tourists. It is presently the top market in 2023 with more than 28,000 tourists. The MMPRC conducted 16 high-profile advertising campaigns targeting Russia last year, with several activities and campaigns for this key market in the pipeline for 2023.
