The Maldives Marketing and Public Relations Corporation (MMPRC) sponsored the participation of the National Boating Association of Maldives (NBAM) at the Dive MENA Expo 2023. The Expo was held in Dubai Harbour from 1 to 5 March.
Since 2008, the Dive MENA Expo has been one of the key dive events held in the Middle East. The five-day event brought together manufacturers, suppliers, yachting elite, and customers seeking dive and liveboard experiences.
“The MMPRC sponsored NBAM for Dive Mena Expo 2023 in order to support and provide opportunities for Maldivian diving and liveaboard service providers to promote their products and services globally,” the MMPRC said.
“Sponsoring participation in this event helped us to advertise and promote local liveaboards, the unique dive experiences that tourists enjoy in the Maldives, and create brand awareness for the destination to further enhance our reach into key potential markets. Sponsoring NBAM in this event comes under our strategy to support local stakeholders to reach our common goal of promoting the various segments and unique selling points of the Maldives globally.”
The Middle East consists of countries which are key markets to the Maldives which record over 1,675,303 arrivals to Maldives from January to December 2022. The MMPRC held several activities for these markets last year, including participation in major fairs and marketing campaigns with travel trade. Ongoing activities for the Middle East include Cozmo Travel Campaign and Emirates.”