The Maldives Marketing and Public Relations Corporation (MMPRC) participated at the Access Luxury Travel Show (ALTS ) Prague 2023, held from 13 to 14 March.
Exitix Marketing represented Visit Maldives at the event held at Kaiserštejnský Palác, promoting the glamour of the Maldives, its tourism products and segments such as romance, honeymoon, family, and diving.
ALTS Prague is a two-day business-to-business workshop that brings together corporate travel decision makers, potential investors in the field of hospitality, leisure, and the travel industry, tour operators, travel agents with VIP clients and other industry professionals from Eastern Europe.
“MMPRC’s participation in ALTS Prague is part of our strategy to promote the Maldives in Eastern Europe and to ensure momentum of arrivals is maintained across the summer months of 2023,” the MMPRC said.
“The objective is to motivate the Eastern European travel trade to more actively promote the Maldives in their programmes and among consumers and strengthen the positive image of Sunny Side of Life in these regions. Further, MMPRC aims to underline the Maldives’ uniqueness compared to other destinations, and increase the number of visitors from the Czech Republic and other neighbouring states within the region.”
Eastern Europe is an important market for the Maldives closing 2022 with a total of 100,667 arrivals. So far in 2023, the arrivals from the region are looking promising with one of the markets in the Maldives’ top 10 from this region.
The MMPRC conducts targeted activities to further promote the destination in this market. This year’s marketing activities for Eastern Europe include a Maldives roadshow series in Eastern European countries, joint marketing campaigns, and a webinar.