The Maldives Marketing and Public Relations Corporation (MMPRC) hosted a team of prominent German journalists from 29 to 4 June. According to the MMPRC, the trip was organised to provide first-hand experiences of Maldivian hospitality through local experiences, focusing on affordable luxury and sustainability.
The team arrived in the Maldives on 29 May to take part in the Visit Maldives’ Storytellers Conference after which they were hosted at W Maldives and Le Méridien Maldives Resort & Spa for a familiarisation trip.
The team consisted of four Journalists from four German publications and a PR Representative from German speaking markets.
“The team will share their experiences with their extensive audiences through online articles, publications, and social media platforms. This activity will help to build greater brand awareness and promote the Maldives as a sustainable destination,” the MMPRC said.
With the combined reach of the media members, the generated content is expected to exceed a reach of 2,568,000.
This media trip is part of MMPRC’s marketing strategy for German-speaking markets (Germany, Switzerland, Austria). As of 6 June, the German market is the top 4th source market to the Maldives with 61,674 tourist arrivals.
According to the MMPRC, a series of campaigns and promotions are planned for this year to further boost arrivals from the German-speaking markets.