The Maldives Marketing and Public Relations Corporation (MMPRC) has hosted roadshows in Seoul and Busan to promote the Maldives as a top destination for South Korean travellers.
The roadshows were held from 21 to 23 June. Some 11 companies from the Maldives’ tourism industry took part in the roadshows, including Angsana Velavaru, LUX* South Ari Atoll, Madifushi Private Island, Maldivian Charter Club, Oaga Art Resort, Robinson Club Maldives Pvt Ltd, RUI Atoll and RIU Palace Maldives, The Cocoon Collection, The Westin Maldives Miriandhoo Resort, and Inner Maldives.
“Their participation further emphasises the commitment of the Maldives tourism industry to cater to the preferences and demands of South Korean travellers,” the MMPRC said.
The MMPRC conducted a social media contest during the roadshow in Seoul and the participants won Maldives-themed merchandise. Local snacks and lacquer works were displayed at a Maldives corner for the attendees to learn about the Maldivian culture. Sponsored by Robinson Maldives, Riu Hotels & Resorts, Westin Hotels & Resorts and Cocoon Maldives, raffles were held in the two cities where four winners won free holidays in the Maldives.
“The primary objectives of the roadshow is to maintain South Korea as one of the key source markets for the Maldives and to foster stronger partnerships with potential travel agents and industry partners,” the MMPRC said.
“The event aligns with our market strategies to promote individual products and provide unique experiences to South Korean travellers.”
South Korea has been a significant source market for the Maldives. Prior to the pandemic, it was the 11th largest source market to the Maldives. As of 21st June this year, some 16,718 South Korean tourists visited the Maldives, positioning it as the 10th largest source market with 1.9% of the market share.