The Maldives Marketing & Public Relations Corporation (MMPRC) has launched a marketing campaign with the Bangkok Post to showcase the Maldives’ unique sights and experiences in Thailand. The campaign will take place between July and August 2023.
“The campaign will strengthen the Maldives’ brand presence and visibility in the Thai market, showcase the uniqueness of the destination, and increase the arrival figure from the Southeast Asian market,” the MMPRC said.
“Bangkok Post is the leading English-medium mass publication in Thailand. The magazine attracts a monthly audience of over 2 million readers. This campaign, expected to reach a wide audience in Thailand, is aligned with our strategy to strengthen the Maldives brand in the Thai market.”
Thailand is an important source market in the Southeast Asia region. This year, the MMPRC has promoted the Maldives at major travel fairs such as MATTA 2023 in Malaysia and ADEX Ocean Mission 2023 in Singapore. Further activities planned for this market include a Media Campaign, conducting a Maldives Roadshow in South East Asia, and taking part in NATAS Holidays 2023 and ITB Asia 2023.