The Maldives Marketing and Public Relations Corporation (MMPRC) has hosted a successful roadshow series in Lucknow, Jaipur, and Chandigarh to promote the Maldives in India.
According to the MMPRC, the event focused on connecting with tour operators and travel agents from the Indian market, strengthening trade relationships, and maintaining India as one of the top source markets for the Maldives.
The first roadshow was held in Lucknow on 17 July, followed by a roadshow at Jaipur on 19 July, and the third on 20 July at Chandigarh.
Some 22 companies from the tourism industry took part in the roadshows, presenting their unique products and services to the Indian market, including Island Life Travel Pvt Ltd, Medhufushi Island Resort, Tatabye Maldives Pvt Ltd, Adaaran Resorts and Heritance Aarah, Furaveri Maldives, Emerald Collection, Angsana Resort and Spa Maldives – Velavaru, Yorker DMC Pvt Ltd, JW Marriott Maldives Resort & Spa, Centara Grand Resort & Spa, Lux South Ari Atoll; Robinson Club Maldives Pvt Ltd, Island Aviation Services Ltd, UI Maldives, Ayada Maldives, Villa Resorts, Outrigger Maldives Maafushivaru, Crown and Champa Resorts Pvt Ltd, Holiday Inn Resort Kandooma Maldives, Kuda Villingilli Resort Maldives, Westin Maldives, and Cinnamon Hotels & Resorts.
“The participation of so many high-profile travel and tourism companies in this event further spotlights the dedication of the Maldives’ tourism sector towards the preferences of the Indian market, our top source market for the past 3 years,” the MMPRC said.
The MMPRC conducted raffles during the roadshow series and the lucky winner at Lucknow was gifted a free 2-day stay at Cinnamon Hotel and Resort. For the raffle held during the roadshows in Jaipur and Chandigarh, the lucky winner from each roadshow was gifted a stay at the JW Marriott and Robinson Maldives respectively.
India emerged as the top market after borders were opened during the Covid-19 pandemic in July 2020, and remained the top source market for tourists over the past years. But Russia has overtaken India in the top spot earlier this month. As of 26 July, the Maldives welcomed 121,046 tourists from India, with 11.5 % of the market share.
According to the MMPRC, the Maldives continues to reinforce a presence in this market through a 360-degree marketing approach. The ongoing marketing activities for this year include joint digital campaigns with prominent publications and influencer familiarisation trips, as well as advertisement with top publications, familiarisation trips, JMPs and retail activation with top brands.