The Maldives Marketing and Public Relations Corporation (MMPRC) has hosted a successful roadshow in Jakarta, Indonesia on 31 July. The first one of a series of three roadshows in Southeast Asia, this event focused on networking with the tour operators and travel agents from the region, strengthening trade relationships, and maintaining SEA as one of the top source markets for the Maldives.
The second roadshow will be held in Kuala Lumpur, Malaysia on 2 August, followed by a third roadshow on 4 August in Bangkok, Thailand.
A total of 17 prominent companies from the Maldivian tourism industry are taking part in the roadshow, presenting their distinctive products and services to the Southeast Asian market, including Adaaran Resorts & Heritance Aarah Maldives, Furaveri Island Resort & Spa, Holiday Inn Resort Kandooma Maldives, Inner Maldives Holidays, Island Life Travel, Lily Beach Resort & Spa, Maldives Getaways, Oaga Art Resort, Plumeria Hotels and Resorts, Pullman Maldives Maamutaa, Resort Life Maldives, Roam Maldives, Splendid Asia, Sun Siyam Travels, The Residence Maldives, Travel Connection Maldives and UI Maldives.
“The presence of numerous renowned tourism companies in this event highlights the Maldives tourism sectors’ commitment to catering to the preferences of the SEA market,” the MMPRC said.
A raffle was conducted during the roadshow in Jakarta and the lucky winner was gifted a free three-night stay at Adaaran Club Rannalhi. For the raffle in Kuala Lumpur, the lucky winner will be gifted a three-night stay at Adaaran Club Rannalhi and a three-night stay in Pullman Maldives Maamutaa. The lucky winner for the raffle held during the roadshow in Bangkok will be gifted a five-night stay at Furaveri Island Resort and Spa.
The Southeast Asian market is an important source market for the Maldives. As of May 2023, the Maldives have welcomed a total of 24,573 arrivals from the region.
According to the MMPRC, it is consistently strengthening the presence of Maldives in the market through a 360 degree approach. So far in 2023, the MMPRC has promoted the Maldives at major travel fairs in SEA, such as MATTA 2023 in Malaysia and ADEX Ocean Mission 2023 in Singapore, and will participate in upcoming major trade shows such as NATAS Holidays 2023 and ITB Asia 2023, with many other campaigns and activities planned for the rest of the year.
