The Maldives Marketing and Public Relations Corporation (MMPRC) hosted an exclusive media familiarisation trip for top influencers from India from 15 to 22 July.
The participants included five popular influencers and a PR representative. Thomson Pascal Sequira, Rohan Mehra, Kanika Mann, Aakriti Rana, and Shaurya Sanadhya Tulshyan took part in the trip, totalling to a reach of over 14 million. The group showcased the unparalleled charm of the Maldives through their extensive social media presence and online platforms.
“Each influencer brought their unique perspective and influence to the campaign, and their captivating posts, stories, and content showcased the luxurious host properties and highlighted the incredible experiences the Maldives has to offer,” the MMPRC said.
During their visit, the participants indulged in signature cuisines and a series of unforgettable experiences in world-class properties such as Pullman Maldives Maamutaa, Mövenpick Resort Kuredhivaru, and Cinnamon Velifushi Maldives. This includes exploring spa facilities and wellness offerings, engaging in water sports activities, snorkelling trips and a Mermaid Introduction Class.
According to the MMPRC, the trip is part of its ongoing efforts to promote the Maldives as a top-of-the-mind destination for luxury travel. With a comprehensive marketing strategy encompassing PR activities, fairs, joint promotions, radio campaigns, social media and digital marketing, and roadshows, the MMPRC aims to reach a broad target market in India and reinforce the Maldives’ position as the ultimate luxury getaway.
As of 26 July, India is the second largest source market to the Maldives with 121,046 tourist arrivals and 11.5% of the market share.