The Maldives Marketing and Public Relations Corporation (MMPRC) held an exclusive in-person press conference on the sidelines of World travel Market (WTM) London 2023.
Held on 7 November, the ‘Maldives Media Meet’ was led by Thoyyib Mohamed, the CEO and Managing Director of MMPRC. Sustainability was the central theme of the event. Later in the event, Thoyyib’s speech detailed five years of marketing the Maldives as a destination worldwide.
“From 2019 to 2023, the Maldives’ tourism sector underwent a transformative shift. Over these five years, we carried out numerous marketing activities, expanded our social media presence, and embraced sustainability and community-based initiatives. Our transformative approach aligns perfectly with the Maldives Fifth Tourism Master Plan 2023, which is designed to sustainably promote tourism across the entirety of our nation. Our success story not only made the Maldives a more alluring tourist destination but has also earned us recognition and accolades on the global stage,” Thoyyib said.
The other panellist at the Maldives Media Meet also shared their insights prior to taking questions from the attending media. John Rogers, the General Manager of LUX* South Ari Atoll, shared insights on sustainable tourism and sustainable development at their property.
A pivotal highlight of the event was the official launch of the “Visit Maldives’ Atolls” segment on the Visit Maldives official website. According to the MMPRC, the segment serves as a repository of information, categorised into different accommodation options, gastronomy, cultural experiences, and unique activities, organised by the 26 natural atolls forming the Maldives, is initiated with Fuvahmulah and Addu.
“The “Visit Maldives’ Atolls” has a dual mission – to present the diverse range of tourism products and experiences available across different Maldivian atolls and to instill a deep desire to explore and experience the rich diversity our nation offers,” the MMPRC said.
“The Maldives Media Meet aimed to establish and fortify connections with the foremost media publications in the United Kingdom. The intent was to foster a closer, more interactive relationship with UK media outlets, offering them access to the latest and most pertinent information about the Maldives. It serves as a significant platform for elevating the Maldives as the premier, sustainable holiday destination for travellers hailing from the UK, and potentially boosting arrivals in time for the holiday season.”
World Travel Market London is one of the leading global platforms for the travel industry, bringing together industry professionals from around the world to facilitate significant business deals and networking opportunities. The MMPRC showcased the ‘Sunny Side of Life’ at the event alongside 181 representatives from 92 prominent industry partners.