Benjamin Duncan Moore, the first tourist of 2024, was welcomed by an assembly, on the first day of the year. Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) held a special celebratory event at Velena International Airport to mark the occasion.
This is Benjamin’s first trip to the Maldives and he was greeted at the airport by officials from the Ministry of Tourism and Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), along with representatives from Maldives Airports Company Limited (MACL), Maldives Immigration, Dhivehi Raajjeyge Gulhun Public Limited (Dhiraagu) and Crossroads Maldives.
Benjamin, the first tourist of the year, received a complimentary holiday from Crossroads Maldives with a stay in SAii Lagoon Maldives and Hard Rock Hotel Maldives. Gifts from the Ministry of Tourism, MMPRC, MACL, Maldives Immigration and Dhiraagu were also presented.
MMPRC conducted 402 marketing campaigns last year, including fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews with a combined reach of 46,791,558,024.
Maldives secured the title of WTA’s ‘World’s Leading Destination’ for the fourth year in a row in 2023. And MMPRC was honored as the World’s Leading Tourist Board 2023, marking the second consecutive year of winning the title.
The Maldives also received the newly-introduced Global Tourism Resilience Award at this event, given to the 5 leading destinations and countries for strategically building capacity to recover swiftly and thrive after disruptions.
MMPRC aims to propel the Maldives tourism industry even further in 2024, with marketing activities and strategies grounded in research-based methodologies.