Maldives participates in ITB Berlin 2024

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Maldives Marketing & PR Corporation (MMPRC/Visit Maldives), along with a delegation of 214 representatives from 107 Maldivian tourism companies, is participating in ITB Berlin 2024. The fair is taking place from March 5th to 7th in Berlin, Germany, and the Minister of Tourism, delegates from the Ministry of Tourism, industry partners and other government tourism bodies are in attendance.

ITB Berlin is the leading travel trade fair and it presents an ideal platform for MMPRC to showcase the Maldives on a global stage. The fair attracts over 160,000 visitors and connects participants with more than 90,000 industry delegates and 3,000 international media representatives. Germany has been reliably in the top 10 markets for the Maldives for decades, currently ranked at the 5th spot with 27,563 visitors till 3rd March 2024. 

MMPRC will focus on strengthening connections with travel trade partners from Germany and across the globe, at the fair. MMPRC aims to solidify the Maldives’ position as a top-tier holiday destination for German travelers and provide a platform for participating stakeholders to showcase their individual tourism products and properties.