An ambitious destination marketing campaign has been launched in the United States in partnership with ID Travel Group, a renowned, luxury sales and marketing organisation.
“Maldives will be featured in ID Travel Group’s elite brochure collection, including the award-winning Travelers Collection brochure and strategic Ultimate Exclusives brochure, mailed to 15,000+ luxury advisors throughout the US,” according to the Maldives Marketing and Public Relations Corporation.
“This activity is in line with our strategies to have Greater B2B contact with tour operators and increase exposure for the destination in the US market.”
The United States was the fifth top market in 2021 with 55,750 tourists. More than 11,000 American holidaymakers have visited so far this year. The MMPRC’s activities to increase arrivals from the U.S. this year include roadshows, familiarisation trips and virtual events as well as participation in fairs such as ATTA Elevate North American Conference and USTOA Annual Conference.
ID Travel Group, a luxury boutique B2B wholesaler that sells exclusively to travel advisors, is preferred by major consortia networks such as Virtuoso, Signature Travel Network, Travel Leaders Group, Altour, Travel Savers, Nest and the Affluent Traveler Collection. ID invests over $250,000 annually in advertising with key consortia partners, targeting a collective reach of over 750,000 affluent, high net worth consumers whilst its digital database reaches over 11,700 luxury travel advisors collectively.
