The national airline Maldivian is offering a special fare for travelling to Malaysia during the upcoming Eid holidays.
Maldivian plans to sell 200 tickets at a starting return price of US$309 for travel between 28 April to 7 May. The baggage allowance is 30kg per passenger. The initial return fare announced last week was US$399. The price has been reduced to allow Maldivian students to return home for the holidays at an affordable cost, the airline told local media.
A top destination for Maldivian travellers before the pandemic, Malaysia reopened its borders for foreign tourists on 1 April after two years.
Malaysia is also a top target for Maldives tourism as the industry seeks to boost arrivals from new source markets. A ‘cabvertising’ campaign is underway in Malaysia and the Maldives Marketing and Public Relations Corporation participated in the MATTA Fair 2022 in Kuala Lumpur earlier this month.
The MMPRC is pursuing “a strategy to reorient the perception of Maldives solely as a honeymoon luxury destination by focusing on resorts, guesthouses, liveaboards, and hotels, as well as the unique experiences travelers can have in the Maldives,” the government company explained.
“The promotional activities also extend to families and Muslim travelers aligned with our overall strategy for the [Southeast Asia] market. Ultimately, our goal at the fair is to revive the SEA market and achieve pre-pandemic arrival figures as soon as the market fully opens for international travel. It further falls under a new short term strategy devised to address the evolving geopolitical climate in the world following the effects of the Russia-Ukraine war.”
