The Maldives Marketing and Public Relations Corporation together with industry partners promoted the Maldives destination brand at the NATAS Holidays 2022 in Singapore.
The popular travel fair event took place from 12 to 14 August at Singapore EXPO Hall 5, featuring tourism products from across the globe and offering the best travel deals for the lucrative market. A biannual event launched in 1987, NATAS attracts over 100,000 visitors on average and brings together airlines, hotels, outbound travel agents, national tourism organisations، and other travel-related services under one roof.
Under the theme of ‘All Things Maldives,’ the MMPRC represented the country along with 23 participants from 12 companies.
“Through this event, MMPRC hopes to market the unique geographical features of our island nation, our products including resorts, hotels, guesthouses and liveaboards, the different segments, and unique experiences awaiting tourists in the Maldives,” according to the government’s tourism promotion company.
“Participation in the event comes as part of MMPRC’s marketing strategy for the South East Asian (SEA) market, especially the Singaporean travellers. It aims to promote the Maldives as the most preferred destination, emphasising the close proximity and cultural aspects which make the Maldives ideal for travellers from this region.”
In tandem with the fair, a Maldives outdoor advertising campaign was also carried out with video ads placed in prominent areas of the city such as HDB Hub, Jurong Point, and Bedok Town Square.
The Maldives welcomed 18,489 tourists from Southeast Asia between January and July this year. The MMPRC has been targeting the burgeoning market with several activities, including joint marketing campaigns with major stakeholders, outdoor advertising campaigns, participation in fairs, hosting webinars, and E-Learning programmes. Upcoming activities include joint marketing campaigns with Travel Daily Media, Traveloka, and participation in ADEX Asia 2022 and ITB Asia 2022.