The Maldives Association of Tourism Industry (MATI) and Parley Maldives signed an MoU on Monday (27 February) to enhance implementation of the AIR (Avoid, Intercept and Redesign) strategy in the tourism industry.
The key objectives of the collaboration are:
– AIR Advocacy and Education: Implement PARLEY AIR STRATEGY embodying the following three key action pillars to address the complex threat of plastic pollution:
- AVOID the use of fossil-based plastics wherever possible.
- INTERCEPT plastic waste and divert them from burning, landfills and nature into closed loops.
- REDESIGN materials and products and rethink the way we live and act on Planet Earth.
The organisations also agreed to partner in education and awareness, community support, and industry adaptation, seeking to address major threats to the ocean through creative solutions and eco-innovation.
- Skill Transfer to Community: Advocate and foster eco-compliant agriculture and fisheries in island communities through demonstration and skill transfer.
- Operational Change within Industry: Engage MATI member resorts to “Redesign for Sustainability” by reconfiguring waste management and hotel operations towards holistic AIR Strategy implementation through staff training and development of standard operational procedures.
The Secretary General of MATI, Ahmed Nazeer, signed the MOU on behalf of MATI while the Executive Director of Parley Maldives, Shaahina Ali, signed on behalf of Parley Maldives.
