The Maldives Marketing and Public Relations Corporation (MMPRC) has launched a digital marketing campaign with Thrillophilia to promote the Maldives in the Indian market.
Conducted until May, the campaign will advertise the products and experiences available from the Sunny Side of Life, with emphasis on affordable holiday packages, and highlight the Maldives as a short-haul destination for Indian visitors.
Thrillophilia is one of India’s largest online platforms for discovering and booking travel experiences. It serves over 80 million users annually with bookings from over 22,000 travel experiences, tours, and activities globally.
The campaign will feature informative articles, video ads, guidebooks, and other content on the Maldives, including the latest destination updates such as travel guidelines.
It will also feature social media promotions, banner ads across 10+ landing pages, a homepage banner, emailers and more. The campaign is estimated to reach over three million with 1,000 room nights expected to be sold during the campaign period.
As of 5 March 2023, the Maldives welcomed 41,054 vacationers from India, making it the second top source market for tourists. India was the top source market last year with 241,369 tourist during 2022, representing a market share of 14.4%.
The MMPRC has planned several promotional initiatives targeting the growing market to maintain destination momentum, including digital and social media campaigns; participation in major fairs and exhibitions, media interviews, ad campaigns, TV and online programmes and familiarisation trips for Indian journalists and travel writers.