The Maldives Marketing & Public Relations Corporation (MMPRC), along with 15 industry partners, took part in WTM Latin America (WTM LATAM) as part of its strategy to strengthen the Maldives’ brand presence in the region.
The event took place from from 3-5 April at José Bernardo Pinto, 333, Vila Guilherme in São Paulo, Brazil. Over 20,000 influential travel professionals and 565 exhibiting companies took part this year.
The WTM LATAM is one of the major B2B travel and tourism events for Latin America, offering excellent business opportunities and return on investments. The fair provides access to relevant and qualified travel and tourism industry buyers, influencers and professionals.
“This year, we exhibited Maldives at a 60 sqm stand that reflected the beautiful scenery of the Maldives. The stand was the perfect platform for our industry partners to showcase their products, experiences, and segments of the Maldives tourism industry,” the MMPRC said.
“Our industry partners had the opportunity to connect with the Latin American market and develop business relations to mutually strengthen the ties between Latin America and the Maldives tourism market.”
Aside from participation in prominent fairs and exhiitions, the MMPRC’s marketing strategy for the Latin American market also involves digital and social media marketing campaigns, webinars, influencers and media familiarisation trips. The Maldives welcomed 19,865 tourists from the Latin American market by 23 March.