The Maldives Marketing and Public Relations Corporation (MMPRC) participated at IFTM Top Resa 2023 to promote the Sunny Side of Life in France.
IFTM Top Resa 2023, one of the top tourism events with over 30,000 visitors, is a multi-purpose trade show covering all travel segments such as business, leisure, and MICE. The B2B event was held from 3 to 5 October at Porte de Versailles, Paris.
“MMPRC’s participation in this event along with 28 co-exhibitors from the industry aligns with our strategies for the French market, including promoting our unique experiences and segments in order to achieve and exceed pre-pandemic arrival numbers,” the MMPRC said.
“Throughout this event, MMPRC strengthened the Maldives’ brand in the French market to sustain our position as a top-of-the-mind destination. It also provided a platform for industry partners to showcase their products and services to the French market with excellent networking and potential collaboration opportunities.”
The Maldives’ stand featured digital interactive kiosks that allowed easy exploration of Maldives’ tourism products and experiences, as well as social media amplification and surveys. Attendees experienced Maldivian tradition and culture by trying out libaas and feyli props or having a taste of Maldivian delicacies. Press packs that provided information on the Maldives and co-exhibiting partners were also distributed at the event.
The Maldives welcomed a total of 48,341 arrivals from France in 2022. France is ranked at 8th place among the top source markets for the Maldives in 2023. By the end of September 2023, the Maldives welcomed over of 37,688 travellers from the French market to the Maldives.
“The MMPRC is consistently strengthening the presence of Maldives in the French market through a 360-degree marketing approach,” the MMPRC said.
“We conducted a campaign with Vogue and a campaign with Surf Session earlier this year and will participate in upcoming travel trade shows such as ILTM Cannes 2023. These marketing activities ensure the Maldives remains as the most preferred holiday destination in the French market.”