The Maldives Marketing and Public Relations Corporation (MMPRC) promoted the Sunny Side of Life at TTG Travel Experience 2023, held from 11 to 13 October at the Rimini Expo Centre in Italy.
Along with the MMPRC, some 33 co-exhibitors participated in the fair to strengthen the destination presence in the Italian market.
TTG Travel Experience is one of the key marketing events for the promotion of global tourism in Italy. The event offers various business development opportunities including the chance for tourism industry stakeholders to present their products and services to a wide audience of B2B professionals and consumers. The fair provides a leading platform for industry partners to reveal their latest plans, collaborate with new partners, and strengthen old ties in the Italian market.
“MMPRC showcased our full range of products, including resorts, guesthouses, liveaboards, hotels, along with our exceptional services and unique experiences at TTG Travel Experience 2023,” the MMPRC said.
“Throughout this fair, MMPRC and our industry partners aimed to promote the Maldives and share the latest information about the destination to the travel trade and travellers from the Italian market and beyond.”
The Italian market is traditionally strong, being the third top source market in 2019. A 31.1% increase in arrivals was recorded in June compared to the same period last year. The Maldives has welcomed over 84,093 tourists from Italy so far this year.
“The MMPRC is consistently strengthening the presence of Maldives in the Italian market through a 360-degree marketing approach.The efforts undertaken by MMPRC are part of our key strategy in providing unforgettable experiences in the Sunny Side of Life for every Italian traveller. So far this year, in addition to media familiarisation trips and other activities, the Visit Maldives Storytellers’ Conference 2023 included several active participants from Italy, resulting in substantial visibility and coverage for the Maldives on different social and traditional media platforms,” the MMPRC said.
“We will also be representing Destination Maldives at major trade shows such as EUDI 2023 which will take place in Bologna from 13-15 October 2023. The commencement of direct ITA Airways flights to the Maldives under seasonal flight operations is expected to lead to considerable increase of arrivals from Italy to the Maldives at the end of this year.”